Users can subscribe to the software based on a subscription model. In turn, this will make software as a service even more widely accessible while offering businesses a wealth of new information about the industry, making it all the more transparent as a result. More software providers will adopt a mobile-first mentality, optimizing their offerings to suit a host of mobile devices. Today, Artificial Intelligence is all over the place – it made the top 3 of our list of our business intelligence trends for 2020 – and next year, it’s expected to make some serious waves. We are in the midst of a portable age, and as more innovative software developers wise up, the mobile-first mindset will serve to shape the future of SaaS. Software vendors are well-aware of branding-based SaaS market trends, pushing the envelope in terms of their marketing and promotions as a result. Others are solely company-focused, and 11% of the primary players don’t even operate a blog, according to Callbox. Now, let’s look at the SaaS development trends attracting the most attention. Some of the more notable trends include: The global SaaS industry is expected to be worth $60.36 billion by 2023, an increase of 9% in the next four years. To put the relevance of this trend into perspective, here are 3 key advantages of using a PaaS development: The sixth of our software as a service trends comes in the form of a little something called micro-SaaS. Users don’t want to dig around endlessly just to find what they’re looking for. People love to use buzzwords in the tech industry, so check out our list of the top 10 technology buzzwords that you won’t be able to avoid in 2021. HotJar is a superb one. 2. But, before we do that, we will discuss the general characteristics revolving around the industry that will help put additional light on the SaaS industry trends for 2020. From the introduction of artificial intelligence to platform unbundling and beyond, these SaaS trends for 2020 will shape the sector in the dawning of the new year. And, since they focus on keeping up with the latest trends, sustaining the SaaS growth is a difficult choice to make. Such businesses are on the rise and are expected to make their mark in 2020. Being competitive in the SaaS industry means creating the best user experience and building a brand image that inspires trust in your customers. 1) Artificial Intelligence. The decision to outsource a task as creative as graphic design is never easy. Gartner predicts that the service-based cloud application industry will be worth $143.7 billion by 2022—a level of growth that will shape SaaS trends in 2020. Number nine on our essential list of SaaS industry trends is centered around the topic of mobile. Although there have been psychological studies that have confirmed this, the true beauty of art is in its subjectivity. The two cornerstones of a user-friendly UI are a clear value proposition and an actionable CtA. Most SaaS Websites Are Mobile Responsive We live in a mobile world. In response to a new, more cutthroat climate, we expect to see more micro-SaaS innovations emerge from the woodwork this coming year. Even if figures diverge somewhat, the many forecasts conducted on SaaS industry trends 2020 demonstrate an obvious reality: the SaaS market is going to get bigger and bigger. Notice how all of the colors and drawings are very soft and subtle. The predominant color is green, and the artist wasn’t afraid of utilizing warmer and colder shades of the color as well. For example, it’s proven to be a great solution for detecting potential security threats in cloud computing. Whereas Horizontal SaaS focuses on clients across any sector and industry, Vertical SaaS is completely customizable, targeting clients within specific industries and supply chains. Pencil illustrations bring us back to our beginnings when we drew things on paper as kids. And some clever animated graphics can help you seriously save up on video production costs! Mobile-first is, without a doubt, one of the most integral SaaS industry trends for 2020. The top 8 SaaS marketing trends to keep an eye on in 2020 are (click the link to jump straight to that trend): Feature Marketing Will Rise in Popularity. These SaaS statistics will give you an overview about what is SaaS, the importance of using SaaS … Notice how, in certain aspects, the art style is similar to that of Softline. Traditionally, software as a service companies have built their business models based on flexible pricing structures. By 2020, SaaS … What’s notable about these designs is that they usually use very soft or pastel colors. The most common use of course are chatbots, which provide a simple and effective customer service solution. Another famous SaaS vendor, Basecamp, went a bit bolder. Now, you’ve probably heard of the term minimal design. 5. 3. For instance, when it comes to data analytics, ambitious companies across industries will look to a centralized solution that offers all of the insights, features, and functionality required for online BI in one place. Icons are an awesome design prop to think about, since they’re easy to create and very versatile: they work equally well in UX design and for example, social media marketing. ; 25% of SaaS websites have more than 1 call to action in their hero section. This makes them an excellent choice for any artist who wants to change up their usual style. Knowing what your competitors are doing is critical, as it allows you to keep your design relevant (and good design is an essential part of your SaaS business). Of course, making your web page optimized for mobile devices is another big must - customer retention rates are 4 times higher with people who use SaaS applications on their smartphones. But, as user needs become more complex, and the industry continues to evolve, platform unbundling is likely to become all the more prevalent. “Dreamers are mocked as impractical. 2019 was a breakthrough year for the SaaS world in many ways. Funnily enough, each of these options takes around the same amount of time. If you are looking to invest in a cloud vendor’s services, you should ask the following questions beforehand to ensure a seamless integration: One of the most effective ways to serve the needs of your target audience is through equal measures of inspiration and education – and as more SaaS providers tap into this mentality, we expect thought leadership will become a prominent software as a service trend in 2020. SaaS spending vs overall IT spending Though global IT spending might be … This … In this particular case, the artist went with a three-color design, having a dark blue background together with a custom-made white font. In our digitalized world you have one job: convince people that your software solution is effective and simple. The corporate mobile market within … Shikhar Angirish. Companies spend an average of $2,884 per employee on SaaS (more than they spend on laptops or computer for employees), and as more industries adopt SaaS, … Since it is often easy to lose track of what really matters when so many KPIs have to be monitored, an online reporting tool will safely keep an eye on your data and anticipate any fluctuation and change – and alert you when it veers off course. Font-based logos, also known as wordmarks or logotypes, are logos that focus on a business’ name. The likes of Salesforce and Box have recently launched PaaS-centric services in a bid to hold a strong market share in their niche, and we expect to see this SaaS trend become all the more prevalent this coming year. Use images or illustrations to give your customers the experience of human interaction. Key Takeaways. In the following examples, purple and dark blue are dominant colors. Why the Vertical SaaS trends are going to have such an impact in 2020? Some examples are healthcare analytics software, retail analytics, or modern logistics analytics. Unlike all of the SaaS illustrations we’ve seen so far, this one has an entirely different drawing style. They combine the bold text with a playful illustration, but to make it even clearer what it is they do, they also** highlighted the most important part of the text**. Artificial intelligence is positioned to disrupt the SaaS landscape in a variety of ways, improving the key characteristics of the SaaS model across the board. Every SaaS website, no matter the niche, needs to do one thing well — convert visitors to users. SaaS Website Design Trends 1. They would then redirect their clients to a third party to supply the specific APIs enabling the customer to integrate the cloud solution into their existing system. With an AI algorithm using the most advanced neural network for anomaly detection, and a machine-learning algorithm for pattern recognition, these data alerts learn from trends and patterns and let you know as soon as something important happens. The designer team was hired to completely redesign their website with animations and make it informative and easy to understand. With these 10 trends in SaaS positioned to further enhance cloud-based solutions on the cusp of 2020, organizations, like yours, will have the technological capabilities to drive their business objectives towards successful outcomes. An excellent example of a clean landing page is Blackbird. Artificial intelligence is progressing rapidly and will likely take on a much more dominant role in several different areas. , more and more contemporary examples that you can get tastes of the few particular case, the prevalent for. Shorter, and lower customer acquisition costs and combining it with an color. 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