Leonard v. Pepsico, Inc., 88 F. Supp. References The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. Inspired by the commercial, Leonard set out to get a Harrier jet. The last element required in making a contract varied is that parties are of sound mind and at the same time legally able to sign a contract (Slorach & Ellis, 2015). We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. Pepsi initially refused his claim: “The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad.” But Leonard … In 1999, a Seattle man took a popular soft-drink company seriously when one of its commercials made an offer of a Harrier jet, the famous high-tech jump jet used by the U.S. Marines. Buy Pepsi products, collect points from Pepsi labels and claim prizes like t-shirts, sunglasses, or – for 7 million points – a Harrier Jet. John Leonard realized that if he obtained 15 points, and paid for the rest of the points with a cheque, the jet … Get stuff.” And according to the commercial, among the stuff you could get was a Harrier Jet. The court ruled in favor of Pepsi but I think this guy should have got his jet. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. It seemed like a simple, tongue-in-cheek concept to the marketing wizards at Pepsi in 1995; entice the ‘Pepsi Generation’ into earning points to subsequently redeem them for rewards as part of their Pepsi Stuff campaign. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years), the company also allowed customers to purchase points for 10 cents a piece. The court held that the commercial could not be taken seriously as it showed a teenager flying a fighter aircraft worth 23 million dollars to school, which clearly is unrealistic. The controversy began when Pepsi Cola ran a television ad that seemed to offer a military Harrier vertical take-off jet to any customer that accumulated seven million points in a company contest. This caught the eye of 21-year-old John Leonard. Additionally, how much is a Harrier jet worth? So, wearing the T‑shirt, shades, and leather jacket, the ad protagonist flies his Harrier Jet to school. 2d 116, (S.D.N.Y. Though Pepsi did end up changing the commercial to 700,000,000 points for the jet. Mr. Leonard responded via his lawyer: Your letter of May 7, 1996 is totally unacceptable. Pepsi's response was a bizarre one, where it said that the ad was a joke. Coca Cola recently made a commercial as well that addressed social issues, and it was deemed a success. And in their commercial they tossed in a joke about how if you collected seven million Pepsi Points they would hook you up with a Harrier jet. He consulted the Pepsi Stuff catalog, but it did not contain any entry or description of the Harrier jet. The Harrier jet in the Pepsi commercial is fanciful and is simply included to create a humorous and entertaining ad. We apologize for any misunderstanding or confusion that you may have experienced and are enclosing some free product coupons for your use. The slogan was simple: “Drink Pepsi. As a business they did make an offer, but they didn’t give any specifics or regulations on the offer so they could have also given a model of the Harrier Jet. Additionally, will Mr Leonard get his Harrier jet Why or why not? John Leonard Bought 7 million Pepsi Points Pepsi Refuses “no objective person could reasonably have concluded that the commercial actually offered consumers a Harrier Jet”. The court described the relevant portion of the televised commercial as follows: The scene then shifts to three young boys sitting in front of a high school building. And then, he rolls up to school in a Harrier Jet…7,000,000 Pepsi Points. Connecting a product to a bigger concept isn’t bad. The TV commercial where the company advertised the points for stuff featured someone doing exactly that. The campaign was simple, reported CBS News correspondent John Blackstone. The White House stated that the Harrier Jet would not be sold to civilians without "demilitarization," which, in the case of the Harrier, would have included stripping it of its ability to land and take off vertically. We have reviewed the video tape of the Pepsi Stuff commercial… and it clearly offers the new Harrier jet for 7,000,000 Pepsi points. 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