Marketing encompasses the strategies you use to reach new leads and generate interest in your business. Or you can talk about how the product/service makes the buyer feel. © 2008-2020 KEXINO ™   E &OE. Are you still talking about bits and bytes? This isn’t always cut and dry—of course, sometimes there is overlap—but these differences between B2B and B2C search marketing are significant. Sales Strategy Join our family of marketers and business owners for the latest news, tips and advice on how to grow your business. Distinguish between the marketing concept and the selling concept. ● The first difference is as highlighted in the definitions above but let’s summarize again. Sales is a people-driven activity on the other hand; marketing is a media-driven activity. In small organization sales and marketing activities perform by only one person. But bigger firms have made clear distinction between marketing and sales and they have specialised people handling them independently. Hence in simple words marketing never stops and it will keep going even when there is nothing to sell while selling stops the moment there is nothing left to sell by the company to its customers. Therefore, consumers spend much more time and effort in gathering information and comparing alternatives. Broadly, marketing involves promoting, distributing, packaging, pricing and selling of products/services while selling is a part of marketing that involves the actual exchange between a buyer and seller. Marketing is a broad, somewhat simplistic concept, where “selling” is thought of as the exchange activity. On one hand, you’re buying something; and on the other, you’re giving. More details about the differences between a product and service are clearly outlined below. There is a difference between marketing to businesses and marketing to a consumer. 9 Key Differences Between a Transactional Relationship and Relational Selling. When looking at both images, don’t just compare the design of the respective pages. Consider the tone of the text. Marketing is much wider & dynamicthan sales3. As one can see from the above that marketing and selling are two different concepts and people should not use them interchangeably as there relevance and use are different as far as the company is concerned. It is one of the four key aspects of the marketing mix. Professional vs. Personal selling occurs when an employee interacts with a consumer, while direct marketing often involves sending fliers or … The major key feature of a product is that it is physical and it is also tangible. Sales and marketing are two business functions within an organization -- they both impact lead generation and revenue. While the so-called “Apple tax” has reduced in recent years, the answer is still a resounding ‘yes’. HP sells more PCs than Apple sells PCs, but Apple makes more profit on their products than HP does. Finally, by offering a heightened level of after-sales service designed to get customers talking about their experience with their friends, family, and colleagues. ‘Marketing exists to enable companies to obtain and retain customers’ and in fact sales is there to do exactly the same thing ‘to obtain and retain customers’. The difference between brokers and commissions agents is one of degree to they are given power to handle the product that is being sold i.e. Sales vs Marketing8. Products : Tangible products are often thought to be easier to market as they can be shown, demonstrated, touched, displayed and are easier for your audience to understand in terms of value or whether they are needed. Other companies, in contrast, talk about the feeling of owning said product or service – and they back it up in their communication. Just like everyone else, we have cookies on our site. Marketing is 1:many. You can talk about what your product or service does. But when one of my coaching friends recently asked me the same question, I found that the difference wasn’t as easy to explain anymore. Even with social media marketing, it is 1:1:many. As sales and marketing are closely intertwined, it becomes hard to realise the difference between the two. Here are 6 key differences to keep in mind. Companies reach consumers in a number of different ways. The main difference between selling and marketing may be elaborated in the form of points as given below: 1. Selling is therefore only a part of the overall Marketing of any Product and therein lies the difference. Hence for example, if a mobile manufacturer has planned to introduce and produce new mobile having great battery life than the company will start marketing it in print media, social website, and other mediums when it is in production stage whereas company can sell those mobiles only when the production of mobiles has finished and not before that. Now, take a look at the image below – again, you can click on it to enlarge it. Find out more about Gee at kexino.com/gee-ranasinha. Scorsese’s motif is an illustration of my marketing mantra, “No one buys what you sell, they buy what is of value to them,” and a marketer’s ignorance of this first part, “No one buys what you sell,” often leads to the mistake of making marketing about the product. Difference between Sales, Marketing, and Business Development Sales: The company has specific products or services and the job of Sales Executive is to sell those things. Marketing has been evolving continuously, and this has given rise to various interconnected functions. Click hereto get an answer to your question ️ 18 Give difference between Selling Concept and Marketing Concept on the basis of following- Starting point AnnaLehendatadistrict forum when … Yes, there are some cookies on this site - as there are on every website. He's been a marketer since the days of 56K modems, lectures on marketing and behavioral economics at a European business school, and was noted as one of the top 100 global business influencers by sage.com (those wonderful people who make financial software). What is the difference between Marketing and Selling? Check. By controlling the interaction with the language they use. Advertising may be one form of promotion. Selling involves making sales so as to increase the company's revenues. The reality is that the differences between shopper and trade marketing are more than just semantic and there are major issues in believing them to be interchangeable. By having a network of brick-and-mortar stores for customers to not only see the products, but having Apple staff use the same tone-of-voice and buying language. Difference between Marketing & Sales1. • Marketing is a concept, a strategy that is a heady mix of many activities aimed at increasing sales while selling is the final act of buying by the end consumer at a point of sale • While the end result of both marketing and selling is same i.e. DIFFERENCES BETWEEN MARKETING & SELLING S. No. Difference Between Sales vs Marketing. Despite their differences, the two functions are dependent on each other. Possession of a product can be transferred from manufacturer to distributor, distributor to wholesaler, wholesaler to the retailer and eventually from retailer to the end customer in exchange of either money or any equivalent consideration. Ideally a market is a place where two or more parties are involved in buying and selling. A listing agent can also be a selling agent, which means that the listing agent is either engaged in dual representation, which is a form of dual agency and legal in some states, or the legal relationship between the parties could be transactional in nature only. I hope this list helps people looking for positions figure out what they are actually looking for, and small business owners to figure out who they need to hire. For too long, there have been unfruitful turf wars between sales and marketing teams. In simple words, I know selling as the Direct Marketing vs Direct Selling The difference between direct marketing and direct selling is not obviously simple as both originate from a few core marketing beliefs. However, there are significant differences between marketing and selling. Sure, Apple just posted their biggest quarter ever (Apple sold more iPads alone than HP sold PCs). 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