Get Drunk Elephant (and a special 15% off welcome offer for new subscribers) sent straight to your inbox! Framboos™ Glycolic Resurfacing Night Serum. 9 Jelly Cleanser - Gentle Face Wash and Makeup Remover for All Skin Types - 150 Milliliters/ 5 Ounces 4.7 out of 5 stars 1,060 $32.00 $ 32 . But, don't sleep on our beauty industry. I couldn't be more excited that we've found someone who respects my vision and the brand identity and is willing to let us stay who we are. The decision to link up with Shiseido could prove fruitful for Drunk Elephant, which can benefit from the conglomerate's deep pockets. Drunk Elephant – why are shoppers mad about the cult, ‘clean’ skincare range, recently sold for US$845 million? It could turn out to be easier to just buy a clean label and scale it. Drunk Elephant’s been holding its formulas close. 6. Best Chemical Peel: Drunk Elephant T.L.C. “We just have to strike a balance between innovation and being recyclable, and it’s hard to do,” she said. Skin-care brand Drunk Elephant has just announced a deal with Shiseido, which has acquired a 100 percent stake in the company for a total of $845 million. Drunk Elephant has confirmed they do not conduct or commission animal testing on their products or ingredients, their suppliers also do not test on animals, and their products are not sold in a physical retail store in mainland China and therefore they’re not required by law to test on animals. (Today, Masterson holds the office of chief creative officer.) But more likely, Drunk Elephant’s success also comes from its unique positioning as a trustworthy, “good for you” brand that befits our society’s current obsession with wellness (a time when even Goop’s vaginal eggs are sold-out, coveted items) and its promise that it won’t mess up your skin. Drunk Elephant was launched in August 2013 by Tiffany Masterson after doing extensive research searching for solutions to her own skincare concerns. Drunk Elephant. Get 50% off your first box, limited time only! With capital also came a team of seasoned beauty executives, including Warner, who came from Urban Decay, and Chief Marketing Officer Lucia Perdomo-Ruehlemann, who came from LVMH-owned Fresh. Masterson told BoF that she was exploring a sale, heritage brands have found difficult to engage. Quick Look. Discover clean products that combine the effectiveness of clinical skin care and the safety of natural ingredients. The Japanese beauty conglomerate inked a deal to acquire the skincare line for $845 million, to be financed in cash and credit and expected to close by the end of the year. In an interview Tuesday, Masterson said her first priority post-acquisition is packaging. Share our philosophy in a louder way, spreading awareness so that we can hopefully help more people reconnect with their skin all over the world. Ad Choices, Drunk Elephant Was Acquired by Shiseido for $845 Million. Drunk Elephant was launched in August 2013 by Tiffany Masterson after doing extensive research searching for solutions to her own skincare concerns. NEW YORK, United States — Shiseido Co. is buying "clean beauty" brand Drunk Elephant, in an effort to both lure younger customers and stake its claim in a fast-growing category. “The beauty industry in general is trying very hard to shift a lot of their product development to better meet the changing needs of the consumer,” said Laura Gurski, senior managing director and global lead for Accenture’s Consumer Goods & Services practice. Apparently, there have even been several reports of people replacing their foundations with the Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops, with users claiming that it looks and feels like ‘sunshine in a bottle‘. As always feel free to ask any questions you may have or share any concerns.". Leading players in the beauty industry like Shiseido, Lauder, Unilever and Coty are scrambling to align with buzzier indie labels to attract younger customers, a group that heritage brands have found difficult to engage with in recent years. Big beauty retailers have been eyeing Drunk Elephant since 2016 , when its revenue was an estimated $25 million. Drunk Elephant, which doesn’t operate stores but is sold in Sephora, launched on Monday its first U.S. pop-up shop, House of Drunk in Manhattan’s tony Soho neighborhood. Drunk Elephant lacks a tech angle, but you never know. Shop Drunk Elephant at Sephora. Years before the term became an industry buzzword, Masterson advocated for more ingredient transparency in beauty. So if your skin is showing signs of redness, dryness or breakouts, Drunk Elephant believes that it’s your skin’s way of telling you that it’s unhappy, confused or unable to process what you’re feeding it. I love drunk elephant products. As confirmed both by Masterson's Instagram post and reporting from WWD, she will remain the company's chief creative officer while assuming the role of president, as well. I like their hydrating serum, but I think the ones sold t target are made in the US. Free shipping on many items | Browse your favorite brands | affordable prices. All rights reserved. We never take into account an ingredient’s synthetic or natural status, but instead choose based on biocompatibility. Drunk elephant stays away from the Suspicious 6 which include silicones, essential oils, chemical screens, SLS, drying alcohols, and fragrance/dyes. Check your email for a … Top it off with Umbra Sheer™ (sold separately) and … Despite a slowdown this year in beauty deals, interest in Drunk Elephant was strong thanks to its connection with young consumers and the booming skin-care market. We are feeling excited and positive and a little overwhelmed (in a great way)! The set includes 10 full-size skincare favorites from Drunk Elephant as well! Let us help out. Drunk Elephant B-Hydra™ Intensive Hydration Serum. This product is not for the faint of heart or faint of skin since it’s a peel with a nearly professional-strength amount of acids, including glycolic, lactic, tartaric, and salicylic.It exfoliates the skin, helping to reveal a brighter complexion and to get rid of all kinds of skin texture issues. All formulations are free of what she labelled the “suspicious six”: essential oils, drying alcohols, silicones, chemical sunscreens and fragrances, dyes and sodium lauryl sulfates. In the palm of your hand, mix one drop D-Bronzi™ (sold separately), one pump C-Firma™, and one pump B-Hydra™ (sold separately). Drunk Elephant Just Reformulated Its Best-Selling Lala Retro Whipped Moisturizer, Drunk Elephantâs Butter Cleanser Is the Only Balm Iâve Ever Used That Actually Removes Everything, Drunk Elephant C-Firma Day Serum Made My Skin Look as Smooth as a Stock Photo Model. The formulations wonât be changing. That's when it becomes attractive.” Drunk Elephant is many things, but a bargain isn't one of them. H&M’s Helena Helmersson on Making Retail More Resilient, Shahi Exports’ Anant Ahuja on Reforming the Fashion Supply Chain, Post Corona: From the Brand Age to the Product Age, Fashion Can’t Solve the Ocean Plastic Problem, Raf Simons Debuts Multidisciplinary E-Commerce Platform, More UK Retailers Fight To Survive After One of Worst Years, Dutch Retailers Grapple With Sudden Christmas Lockdown, Get Out of China’s Coercive Cotton Fields, The BoF Podcast: How Meditation Can Improve Your Life. © 2020 Condé Nast. “There was so much conversation around the efficacy of the other clean brands, and that was never even a question with Drunk Elephant.”. In other words, achieving clean status remains a challenge for legacy beauty brands owned by conglomerates. The Japanese beauty conglomerate inked a deal to acquire the skincare line for $845 million, to be financed in cash and credit and expected to close by the end of the year. In 2016, the brand launched in Mecca Cosmetica in Australia. 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